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References and reading the studio keeps for this account. Add your own; it shapes the next brief.
Vertical documentary series — reference cut
Pacing reference for the grace stories.
Inspiration
Stadium key-art system
Type-led key art that scales from billboard to story.
Inspiration
Nonprofit email benchmarks 2026
Open rate median 34% for faith orgs.
Article
Caption pacing for 30s shorts
Question in the first 1.5s.
Article
Merch with a mission — case study
Every product tied to a funded seat.
Inspiration
