The living guideline for PULSE. Everything the studio designs starts here: marks, color, type, voice, and the rules that keep it consistent.
Primary lockup and the beat mark. Keep clear space equal to the height of the beat.
Measured from pulse.org. Ink and paper do most of the work; pink is the only call-to-action color.
Inter Tight for headlines, Inter for body, Roboto Mono for labels. Headlines in uppercase with wide tracking on the site; sentence case in social.
We help you know Jesus and share His love with confidence. Online, on campus, and around the world.
How PULSE sounds, in four rules.
Direct and invitational: every message ends with a next step.
Warm, never preachy. Speaks to one person at a time.
Short sentences. Verbs first: Know, Share, Grow, Give.
Uppercase for section labels, sentence case for everything else.
